Category
Deliverability
Transactional and marketing email belong on one bill and one API, and never on one reputation. Where SendRaven draws the line between them, where it deliberately does not, and why a newsletter can never take a password reset down with it.
Daniel Sternlicht · 5 min read
Deliverability
Someone opts out on day one of a welcome sequence and still gets days 3, 6 and 10. The suppression worked. What it missed was the mail already queued, and the sequence that keeps queuing more. What an unsubscribe has to write, and why it is more than a flag.
Daniel Sternlicht · 6 min read
Deliverability
A one-day-old subdomain sent 18,113 marketing emails in twenty-nine minutes. Every mailbox provider took all of it except the one that mattered. What Gmail did, what the numbers actually said, and the ramp that now caps every new identity by default.
Daniel Sternlicht · 6 min read